In contrast to the digital festivities of 2021, “a series of macroeconomic challenges will continue to affect the gaming industry throughout 2023. This growth spurt in digital services consumption during 2021 is well-reflected in our data, which witnessed brands spending 40% more on UA compared to 2020. Saikala Sultanova, VP of Growth Marketing at Drest, stated that “the global pandemic resulted in a surge of demand for escapism and entertainment which in turn, resulted in the mobile gaming market surpassing $136 billion in consumer spend in 2022, growing 1.7x faster than the gaming market overall.” Last but not least, we’ll dive deep into the data to share with you the most industry-sweeping trends, and paint an insights-driven picture of the current state of ad spend, consumer spend, iOS marketing, and more.
Many social platforms provide the option of posting a photograph which has lead to an increase in photo editing app downloads. More and more users in all age groups are seeking on-the-go entertainment.įinally, a niche category that has seen a large increase in time spent on it are Photography apps. The entertainment category experienced at 71% growth statistic to reflect the increased amount of time users are spending on these apps. An strong second runner up is entertainment. To help increase the amount of time spent on your mobile application it may be helpful to design the user experience to recreate (to any degree) a social experience. Moreover, social apps are designed to be used several times a day for undetermined periods of time. Younger generations who spend more time on apps typically spend it on social apps. At the top of this list, is ‘Search, portals and social’. It is interesting to analyze their statistics that illustrate which categories are most popular in regard to time spend on them and their experienced growth between 20. Neilson claims that when comparing data from 2012 to 2013, they saw a 31% increase in the amount of time users were spending on mobile applications. During which time they tend to spend their time on entertainment or social apps.
On average this age group spends approximately 37 hours on mobile applications. However, the age group who spends the most time on apps are the 18 to 24 year olds. On average this agree group will use 29 apps from any of the categories. Through the Neilson study, we find that older users (approx 25-44) use the most variety of mobile applications. Neilson themselves have released an app approximately in the last year which lists the top ten products or services in particular categories. They have a presence in one hundred countries with headquarters in New York. Neilson is a global information measurement company that analyzes the markets for television, media, online intelligence and mobile media.
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